Traffic campaigns and engagement campaigns are among the most commonly used Meta Ads campaign types — and among the most reliably disappointing in terms of actual business results. The idea
Meta Ads or Google Ads? It’s one of the most common questions in digital advertising, and the answer is rarely as simple as ‘one is better than the other’. They
Meta has released two Marketing API updates for Threads ads that expand the platform’s advertising capability in meaningful ways. App promotion campaigns can now run in the Threads Feed globally,
Most businesses know what SEO is. Far fewer know what AEO and GEO are — and why both are becoming increasingly important to online discoverability in 2026. The way people
Meta’s AI voice translation feature for Reels allows creators to reach multilingual audiences with a single video — translating audio into English or Spanish with optional lip sync, processed automatically
A subtle but potentially meaningful change appeared in Meta Ads Manager’s location targeting interface recently — one that most advertisers would miss entirely. A line of text that previously defined
Meta has added a new filter to engagement-based custom audiences that gives advertisers more control over who qualifies for a given remarketing segment. It’s called the Engagement Frequency Filter, and
If you manage Meta Ads campaigns, you’ve almost certainly experienced this: you publish an ad set with three or four creatives, and within a day or two the algorithm has
Meta Ads targeting has changed significantly over the last three years, and the way most advertisers think about it hasn’t kept pace. The result is a widespread mismatch between what
Most Meta Ads activity happens at the campaign level: setting budgets, configuring audiences, uploading creative. The account-level settings — the panel that governs how Meta behaves across every campaign —
Google has integrated its latest AI image generation model — Nano Banana 2, built on Gemini 3.1 Flash — directly into Google Ads. Advertisers building campaigns with visual asset requirements
If you run Meta Ads and you haven’t reviewed your attribution settings recently, your next monthly report is going to look different — and you may not understand why. Meta
