Marketing without objective is lots of Obstacles. The newgen dictionary has to be spelt Strategy as “start edgy” A successful marketing is a hands on of both discipline and execution in the same rhythm.Think about yourself planning for a vacation. What will be the first thing you do?… First and foremost where to go fixing a destination right… Then you decide when you can go and how you can spend your vacation, what are the fun activities you can do, food and the list goes on with a good itenary right… Planning precedes the first in terms of marketing. If you want to enjoy your Marketing as your vacation and plan it well as your vacation. Sounds Good, alright
Creating marketing strategy takes time to weave the information into ideas. To keep pushing yourself into marketing do not drive blindly without an action plan. It’s a mere waste of time and money spent on campaigns without a clear vision of where to reach. Trends and tastes are updating faster, new technology fever is high on the globe.
There is always the world’s orbit spinning its wheels on the latest and greatest ever. Strategic Marketing plans help you to pay attention and to stick on to what is important to your brand. For those who have an extreme value on strategy. Here is 4 important Marketing Strategies
- SEO Organic Strategy
- Paid Ads Strategy
- Content Strategy
- Social Media Strategy
1. SEO Organic Strategy
The Locomotive is called SEO Organic Strategy made up of bogies like keyword research and link building, which helps the website rank at the top of Google organic search.
SEO Organic Strategy matters in marketing because as per study 75 percent of searchers don’t even click past the first page of results. If your website is not ranking on the top then you guess… right there will be no traffic to your website which means you need to struggle to bring sales and leads to your business or brand. More than 90% of online experiences start from search engines.
If you are not appearing at the top of organic search results, you’re giving up. The same keywords have to be bidded in the paid campaigns, where you overlooked in the organic way. Burning out the pennies where you can rank organically. THINK… You could also consider these some organic SEO best practices.
- Step 1. Keyword research
Keyword research is the basis of effective SEO strategies.
Performing the keyword research using some effective tool like Google keyword planner helps you to identify the most valuable keyword for the business and the brand. You can find the variations how people are searching your kind of brand and business online then their search volume, competition, bidding value
Ideally, choosing the keywords with high monthly search volumes and low competition, that where you win your share on the search
When you’re selecting the keywords, you should consider targeting a variety of short-tail and long-tail keywords. Short-tail keywords are more generic keywords like “task management software.” Long-tail keywords are more specific keywords with phrases like “Task management software for educational institutions.”
If you closely watch the both keywords, these short and long tail keywords both are very different and the searchers have different intentions behind the search.
If you are an ametuer software company and write a page that targets the keyword “task management software,” you’re going to have a really hard time ranking for that keyword in search results.
Even if you see the search volume is lower for the long tail keyword, but there is also a low competition.
On the other hand, if you have a page with the long-tail keyword “Task management for the educational institutions,” it’s easier to rank since not all software companies do. creating content about that product will help to rank you on the top because the search volume is much lower.
Now can you understand why keyword research is so important in organic SEO strategy?
- Step 2: Creating valuable content for the targeted keywords
When you Have a basket of keywords that will target your audience when they search relates with your brand, then it’s a high time to have consistency in writing content for it.
When search happens Google will rank your content in the search results, so it’s also very important that it’s informative and understandable to the readers in order to freeze your top place in search results.
Contents can be anything a blog post, a pdf download or case study
For example, a steady stream blog content allows Google to show your blog on the search results. Publishing long-form content more than 2000 words in length, which is typically you are saying to the Google bots that this is a drill down on the keyword. Google is always ready to show the long-form content since it says that you’re an expert on the searching topic.
- Step 3: Adding colorful multimedia creatives to your content
First, when I say creative it can be an image, infographic or a video.
But creative to organic SEO, where is the connection ?
When the users engage the content on your website, adding those creative you make then stay longer on the website.
As we already knows Session time is an important factor of Google ranking.
Any little effort to the page will help the users to stay longer on the site, which can benefit your search rankings.
- Step 4: Optimize your website to load faster
One more critical factor in Google ranking is page speed. Remember how we said Google wants to provide the absolute best results to users?
Think of yourself when you search google for anything , click on the results when the page loads slower will you be there? No right
Around 53 percent of search engine. Users will leave the website if it takes longer than three seconds to load. 3 seconds… It’s not rocket science in today’s available technology solutions and Google is not expecting without a reason. As Google knows the users better than anyone in terms of search results.
Here are a few Traffic lights to make the website loading speed green.
- Compressing images to load faster
- Minimal redirects
- Enabling CDN
- Step 5: internal linking makes the website user friendly and bot friendly
Proper inter linking is not only easier for the user navigation it also makes the Google bot crawl the site better.
To make your site available for the user search results, Google has to index and to crawl the page and to determine if this page is worth showing when the related search happens.
In order to make the Google bot crawl easier, the inter linking structure plays a vital role.
For example: Your product page and the related blogs and FAQs have to be interlinked properly for the user and the bot to get all the contents related to it.
This is a structured way of organic SEO strategy where there is a clear spotlight that your brand can be on the top of Google search results.
Your brand will starts reaping the benefits of organic SEO strategy
2. Paid Ads Strategy
Paid Ads marketing is the quickest way to reach potential customers to discover your brand and products. With paid marketing, you purchase advertising that allows you to specifically target your target audiences, speeding up the target audience reach instead of waiting for them to find you organically.
Where are these paids ads shown?
All paid Ads are displayed on search engine results pages (SERPs) and the targeted social media channels. While creating paid ads for your brand , you have to select a specific channel, like by Google Ads or Facebook, and then define the target audience based on criteria ranging from location, search terms, interests, demographics, previous purchases actions , and pages visited in your website etc. In paid ads marketing you will only be pay when someone clicks on your ad displayed in the search results. When you set a maximum budget, let say $100/, and then the paid ad runs until your budget is used up. Depending upon the brand and business these paid ads bring good ROI in the marketing investments.
Consider the following when starting paid ads:
Be sure to use a wide range of targeting, including both granular characteristics (interests, location, and demographic) and behaviour-based targeting (search history, purchase history, frequently visited websites).
When using paid marketing for the first time, start with smaller campaigns to test which types of messages and ads resonate most with potential customers.
Use retargeting when a customer interacts organically with your company. When a customer leaves your website without purchasing, you can use paid marketing to display personalized messaging based on the products and services they visited.
Use analytics to monitor results for future paid marketing campaigns. Popular analytics tools include Google Analytics, Branch, Crazy Egg, and SEMrush.
Select your social media channel based on your target audience. For example, if you are selling products for businesses, LinkedIn is a great channel to use. However, to grow your Gen Z customer base, create a sponsored TikTok ad.
Consider the goal for your paid marketing campaign when allocating your budget and choosing your channel, messaging, and call to action.
3. Content Strategy
What is your Story for your audience?
First and foremost in content strategy is The Power of Storytelling. The power of storytelling in content strategy cannot be overlooked. Storytelling is a means of communicating ideas and experiences that resonate with an audience on a deeper level. This approach to content creation has been proven to be an effective way of building brand awareness, increasing customer loyalty, and driving conversions.
When done well, storytelling can transform even the driest subject matter into something engaging and relatable. However, it takes skill and creativity to craft a compelling story that captures the attention of your target audience. Through the use of narrative techniques such as character development, plot, and conflict, content creators can bring their message to life, leaving a lasting impression on the target audience.
Content Creation Framework
Building a content creation framework is a crucial step towards creating a successful content marketing strategy. A well-structured framework helps companies to streamline their content creation process, ensure consistency in messaging, and improve overall content quality. The first step in building a framework is identifying the target audience and defining the goals of the content. Then, companies should establish guidelines and procedures for content creation and distribution. These guidelines should include clear brand messaging, editorial standards, and a content calendar. It is also important to establish a feedback loop to continuously improve the framework and ensure that the content is meeting the needs of the audience. By building a solid content creation framework, companies can effectively engage with their audience and drive business results.
Plan a Long term Content Strategy
Planning a long-term content strategy is crucial for any business that aims to build a strong online presence. It involves setting clear goals, identifying target audiences, and creating a roadmap that outlines the types of content that will be created, published, and promoted over a period of time. A well-planned content strategy helps businesses to establish thought leadership, build brand awareness, and engage with customers, ultimately leading to increased conversions and revenue. An effective long-term content strategy involves regular analysis of performance metrics, continuous optimization, and adaptation to changing audience needs and industry trends. With careful planning, a business can create a sustainable content marketing strategy that will drive success in the long run.
What are your content ideas?
Generating content ideas, creating blog posts, videos, or social media updates, you need to have a steady stream of fresh ideas to keep your audience engaged and coming back for more. One effective way to generate ideas is to take advantage of keyword research tools to identify relevant topics and themes that resonate with your target audience. Additionally, you can leverage social media trends, conduct customer surveys or interviews, and monitor industry news and events for inspiration. Ultimately, the key to generating content ideas is to stay current, be creative, and always keep your audience’s needs and interests at the forefront of your efforts.
Effective Content Promotion
Effective content promotion is a crucial aspect of any successful marketing strategy. It is not enough to simply create quality content; one must also ensure that it reaches the intended audience. This involves leveraging various digital marketing channels, such as social media, email marketing, and search engine optimization (SEO), to maximize exposure and drive traffic to the content. Additionally, it is important to tailor the promotion strategy to the specific type of content and target audience. By investing time and resources into effective content promotion, businesses can increase brand awareness, attract new customers, and ultimately drive revenue growth.
4. Social Media Strategy
By developing a comprehensive plan for engaging with target audiences across various social media platforms, businesses can build brand recognition, foster customer loyalty, and drive sales. A strong social media strategy should include a clear understanding of the target audience, a consistent brand voice, and effective content creation and distribution tactics. It should also be adaptable, with regular evaluation and adjustment to remain relevant and effective. With the right strategy in place, businesses can leverage the power of social media to reach and engage with customers in meaningful ways that drive growth and success.
Define your Target Audience:
Defining your target audience is identifying the specific group of people who are most likely to use or benefit from your product or service. It allows you to tailor your messaging, communication channels, and advertising efforts to reach the right people at the right time. By understanding your target audience’s needs, wants, and pain points, you can create a more effective campaign that resonates with them, increases engagement, and ultimately leads to more conversions. Conducting market research, analyzing demographics, and segmenting your audience are all essential steps in defining your target audience and ensuring your marketing efforts are as efficient and effective as possible.
Creating Content for the Target Audience:
Content is a valuable tool that provides learners with the knowledge and skills they need to succeed in their chosen field. Creating high-quality educational content requires a deep understanding of the topic being taught, as well as an ability to convey complex information in a clear and concise manner. Effective educational content must be engaging, informative, and tailored to the needs of the learners. Whether through videos, podcasts, or written materials.
Focus on a few key social media channels:
When it comes to social media management, it’s important to focus on a few key channels rather than spreading yourself too thin across multiple platforms. By narrowing your focus, you can ensure that your content is tailored to the specific audience of each channel and that you’re able to consistently produce high-quality content that engages your followers. Additionally, focusing on a few channels allows you to more effectively measure the success of your social media efforts and make data-driven decisions for future campaigns. Remember, it’s not about being on every social media platform – it’s about being on the right ones for your brand and making the most of them.
Measure your social media strategy results:
As businesses increasingly turn to social media to reach their target audience, it is essential to measure the effectiveness of the strategies employed. Measuring the results of social media activities provides valuable insights into the areas that need improvement and those that are working well. It is important to establish clear objectives and key performance indicators (KPIs) to track progress and measure success. Metrics such as engagement rates, reach, and conversions can be used to evaluate the effectiveness of social media campaigns. Regularly reviewing these metrics allows businesses to adjust their strategies and optimize their social media presence to better meet their goals. Ultimately, measuring social media results enables businesses to make data-driven decisions and improve their online presence.
Conclusion:
In conclusion, taking the time to plan and strategize before launching a marketing campaign is crucial to its success. Marketing should be viewed as a journey, much like a vacation, where the planning and preparation are just as important as the destination. Blindly driving without a clear action plan can lead to a waste of time and money. Moreover, with the ever-changing trends and technologies, it is imperative to stay up-to-date and adapt to the evolving landscape of marketing. By implementing a well-crafted marketing strategy, businesses can achieve their goals and stand out in a crowded market.