Google’s algorithm is constantly evolving, and that means what works for SEO one day may not work the next. In a post-Google algorithm update world, it’s important to be aware of the dos and don’ts of SEO so you can stay ahead of the curve.
Google’s algorithm updates are a fact of life for anyone doing SEO. Over the years, the company has released thousands of updates, all designed to improve the quality of its search results. While some of these updates are minor, others can have a major impact on the visibility of a website. As a result, SEOs must always be on the lookout for new updates and adjust their strategies accordingly.
One of the most important things to keep in mind when it comes to Google’s algorithm updates is that they are never announced in advance. This means that SEOs must always be prepared to adapt to changes, even if they don’t know what those changes will be. The best way to do this is to keep up with the latest SEO news and make sure you’re using the best practices.
Another important thing to remember is that not all algorithm updates are bad. Some of them can be beneficial to your website. The key is to stay up-to-date on all the latest news and make sure you understand how each update could affect your website. By doing this, you’ll be able to make the necessary adjustments to your SEO strategy and ensure that your website is always visible in the search results.
In a post-Google algorithm update world, the dos and don’ts of SEO are more important than ever. Here are four tips to help you second-guess the search engine:
Dos:
1. DO focus on creating quality content that engages your audience.
This is especially important if you want your content to rank well in search engine results pages (SERPs). The Google algorithm is designed to surface the best, most relevant content to users, so if your content is strong and relevant to your audience, it stands a better chance of ranking well.
2. DO link to other quality websites.
Linking to other websites is a good way to show that your site is a credible source of information. Google looks at the websites that you link to as well as the websites that link to you, so it’s important to link to quality websites that are relevant to your niche.
3. Do keyword research
To identify the best keywords for your website, do your research and find the ones that have high search volume but low competition.
4. Do create compelling content
Your content should be high quality, informative, and interesting if you want people to link to it.
5. Do focus on user experience
Make sure your website is easy to navigate and provides a good user experience. This will keep people coming back and also help you rank higher in search results.
6. Do build links from high-quality websites
Links from high-quality websites will help improve your website’s SEO.
Don’ts:
1. Don’t stuff keywords
Overusing keywords on your website will not only turn off users, but it will also get you penalised by Google.
2. Don’t buy links
Buying links is another way to get penalised by Google, so don’t do it!
3. Don’t participate in link farms
Link farms are websites that exist solely for link building, and Google will penalise you if it finds out you’re participating in one.
4. Don’t have duplicate content
Make sure all the content on your website is unique. If you have duplicate content, it will hurt your SEO.
5. Don’t keyword stuff your content.
In the past, some SEOs would stuff their content with as many relevant keywords as possible in an attempt to game the system. However, this is no longer effective and can hurt your chances of ranking well. The Google algorithm is designed to penalise sites that engage in keyword stuffing, so it’s important to avoid this practice.
6. Don’t try to trick the system.
Google’s algorithm is constantly evolving, so what may have worked in the past is no longer effective. Trying to trick the system by using black hat SEO tactics will only result in your site being penalised by Google. It’s important to stay up-to-date on the latest changes to the algorithm and to adjust your SEO strategy accordingly.
In conclusion, the dos and don’ts of SEO in a post-Google algorithm update world are to keep your content fresh, keyword-rich, and links high-quality. And, avoid outdated link building practices and low-quality directories.