As the world of digital marketing continues to evolve, so too must the strategies employed to effectively connect with consumers. One key area that is constantly changing is search engine optimisation (SEO). What worked last year may not work this year, so it’s important to stay up-to-date on the latest trends. Here are three new and exciting SEO trends to look out for in 2019. First, much like we see in other areas of marketing, personalisation is key. This means that businesses need to tailor their SEO efforts to the individual user. What works for one person may not work for another, so it’s important to cater to the unique needs and interests of each user. Second, voice search is becoming more and more popular. With the rise of digital assistant devices like Amazon Echo and Google Home, it’s no surprise that people are using their voices to search for information online. This means that businesses need to optimise their content for voice search by using natural language and long-tail keywords. Finally, visual search is also on the rise. With the popularity of platforms like Pinterest and Instagram, it’s clear that people are drawn to visual content. To optimise for
- SEO is always changing
- What worked last year, may not work this year
- Keep up with the trends to ensure your website is ranking
- Mobile-first indexing
- RankBrain
- Voice search
- AMP
1. SEO is always changing
It seems like every day there’s a new SEO trend to keep up with. It can be hard to know which ones are worth your time and which ones you can safely ignore. Here are four SEO trends that you should pay attention to in 2020: 1. Voice search With the rise of smart speakers and virtual assistants, voice search is becoming more and more popular. And it’s not just a passing fad— research shows that nearly 50% of all searches will be done via voice by 2020. This means that if you want your website to be visible in search results, you need to optimise for voice search. To do this, you need to make sure your website is mobile-friendly and you need to use natural language keywords. For example, rather than using the keyword “pizza”, you would use the keyword “pizza delivery near me”. 2. Visual search Another trend that’s on the rise is visual search. This is where users search for images instead of keywords. And it’s not just limited to people searching for images on Google— social media platforms like Pinterest and Instagram are also implementing visual search features. To optimise for visual search, you need to make sure that your images are high-quality and have relevant keywords in the file name and title. You also need to make sure that your website is set up to display images correctly on different devices. 3. Accelerated Mobile Pages Accelerated Mobile Pages (AMP) is an open-source project that aims to improve the performance of mobile web pages. AMP pages are designed to load quickly and be easy to read on a small screen. If you want your website to be AMP-friendly, you need to make sure your pages are lightweight and easy to load. You also need to use AMP-specific HTML tags. 4. Featured snippets Featured snippets are the boxes that appear at the top of the search results when you search for something on Google. They usually contain a short answer to your question, along with a link to the full answer on a website. To get your website featured in a featured snippet, you need to make sure your content is well-written and contains the right keywords. You also need to structure your content in an easy-to-read format, using headings and lists. SEO is always changing, but by keeping up with the latest trends, you can make sure your website stays visible in the search results.
2. What worked last year, may not work this year
SEO is an ever-changing field. What works one year, may not work the next. As Google continues to update its algorithms, SEO trends also change. Here are some SEO trends that you should be aware of for this year: 1. Voice search With the rise of voice-activated assistants like Siri, Alexa and Google Home, more and more people are using voice search to find information online. This means that keywords need to be optimised for natural language searches. 2. Mobile-first indexing Google is now indexing the mobile version of websites before the desktop version. This is because more people are using mobile devices to access the internet. As a result, it’s important to have a responsive website that is optimised for mobile. 3. Featured snippets Featured snippets are brief answers to common questions that appear at the top of the search results. They are taken from the content of a website. If you want your website to appear in featured snippets, you need to ensure that your content is well-written and informative. 4. AMP pages AMP stands for accelerated mobile pages. AMP pages are designed to load quickly on mobile devices. Google gives preference to AMP pages in the search results. So, if you want your website to rank higher in the search results, you need to create AMP pages. 5. Visual content Images and videos are becoming more important in the search results. Google is now able to index images and videos, so it’s important to optimise your visual content for the search engines. 6. Schema markup Schema markup is a code that you can add to your website to help the search engines understand your content. It’s used to create rich snippets in the search results. Rich snippets are short pieces of information that appear under the title of a search result. They give the searcher more information about the result. 7. User experience User experience is becoming more important for SEO. This means that your website needs to be easy to use and navigate. Google wants to give its users the best possible experience, so it will rank websites that provide a good user experience higher in the search results. 8. Local SEO If you have a local business, it’s important to optimise your website for local SEO. This means including your location in your keywords and on your website. You can also add your business to Google My Business, which is a free listing service from Google. 9. Social media Social media is now a factor in SEO. Google takes into account the number of social media shares when it ranks a website. So, if you want your website to rank higher, you need to make sure that your content is shareable on social media. 10. Link building Link building is the process of getting other websites to link
3. Keep up with the trends to ensure your website is ranking
The SEO landscape is constantly changing and evolving, so it’s important to stay up-to-date on the latest trends in order to ensure that your website is ranking well. Some of the newer and more exciting trends to look out for include: 1. Voice search optimised content – As more and more people are using voice search to find information online, it’s important to optimise your content for this type of search. This means using natural language and long-tail keywords to make your content more easily found by voice search engines. 2. Visual search – An increasing number of people are using visual search to find information and products online. As such, it’s important to make sure that your website is optimised for visual search. This means using high-quality images and videos, as well as tags and alt text to help search engines understand the visual content on your website. 3. Mobile-first indexing – With more people using mobile devices to access the internet, it’s important to make sure that your website is mobile-friendly. This means ensuring that your website is responsive and that your content is easily accessible on mobile devices. Google is now using mobile-first indexing, so your website’s ranking will be based on its mobile version. 4. Artificial intelligence – Artificial intelligence is being used more and more in SEO. Google’s RankBrain is an AI system that is used to help Google interpret search queries and provide the most relevant results. AI is also being used to create more personalised search results, so it’s important to make sure that your website is taking advantage of this trend. By keeping up with the latest SEO trends, you can ensure that your website is ranking well and getting the visibility it deserves.
4. Mobile-first indexing
Mobile-first indexing has been a hot topic in the SEO world for a few years now. With the rise of mobile devices, it is more important than ever for businesses to have a mobile-friendly website. In the past, businesses would create a website that was designed for desktop users and then create a separate mobile version of their website. However, this is no longer necessary with mobile-first indexing. Mobile-first indexing means that Google will index the mobile version of your website first. This is important because more and more people are using mobile devices to access the internet. If your website is not mobile-friendly, you are likely to lose potential customers. In addition, mobile-first indexing is likely to become the standard in the near future, so it is important to be prepared. There are a few things you can do to prepare for mobile-first indexing. First, you should make sure that your website is responsive. This means that your website should be able to adjust to any screen size. Second, you should ensure that your website loads quickly on mobile devices. third, you should make sure that your content is easy to read on mobile devices. And finally, you should make sure that your website is easy to navigate on mobile devices. Mobile-first indexing is a important trend that you should be aware of. By following the tips above, you can ensure that your website is ready for mobile-first indexing.
5. Rank Brain
SEO is always evolving, and as Google gets better at understanding searcher intent, the way we optimise our websites needs to change too. Here are five exciting SEO trends to look out for in the coming months and how you can take advantage of them. 1. Featured snippets 2. Mobile-first indexing 3. Voice search 4. Google My Business 5. RankBrain Featured snippets are the boxes that appear at the top of the search results, containing a summary of the answer to a searcher’s question. If you can get your website to appear in a featured snippet, you’ll be in a great position to attract clicks and boost your traffic. Mobile-first indexing means that Google will primarily use the mobile version of your website to determine your rankings. This is because more and more people are using mobile devices to search the web. If your website isn’t optimised for mobile, you could be at a disadvantage. Voice search is a growing trend, with more and more people using voice assistants like Siri and Alexa to perform web searches. This is because it’s often quicker and easier to speak your query than to type it out. To make sure your website is ready for voice search, focus on creating long-tail keyword-rich content that answers common questions. Google My Business is a free listing that allows businesses to control how they appear in Google Maps and the local search results. Claiming and optimising your listing can help you to attract local customers and boost your SEO. RankBrain is Google’s machine learning algorithm that helps to sort and rank search results. It’s designed to constantly get smarter, meaning that it’s always changing and evolving. AsRankBrain becomes more sophisticated, it’s important to focus on creating high-quality content that is relevant and useful to searchers.
6. Voice search
The way users search the internet is constantly evolving. One of the most recent and exciting changes is the rise of voice search. This new trend is changing the way people find information and could have a big impact on your SEO strategy. Here are six things you should know about voice search: 1. Voice search is growing in popularity. According to a recent study, voice search could account for 50% of all searches by 2020. This means that more and more people are using voice assistants like Siri and Alexa to find information online. 2. Voice search is changing the way people search. When people use voice search, they tend to speak in full sentences or questions. This is different from traditional typed search, which is usually more concise. 3. Voice search is more convenient. One of the reasons voice search is becoming more popular is because it’s more convenient than typing. With voice search, you can search for something while you’re doing other things. 4. Voice search is more natural. When you use voice search, you can simply say what you want. This is opposed to typing, which can often feel like a more configuring task. The more natural feel of voice search may be one of the reasons it’s becoming more popular. 5. Voice search is changing SEO. Because voice search is changing the way people search, it’s also changing the way SEO needs to be done. One of the biggest changes is the need for more “long tail” keywords. These are keywords that are more specific and often longer than traditional keywords. 6. You need to optimise for voice search. If you want to make sure your website is visible in voice search, you need to optimise your site for this new trend. This includes using more long tail keywords, as well as other voice search optimisation techniques. Voice search is a new and exciting trend that is sure to change the way people search the internet. If you want to make sure your website is visible in voice search, you need to optimise your site for this new trend.
7. AMP
AMP, short for Accelerated Mobile Pages, is a new and exciting trend in the world of SEO that is sure to revolutionise the way we optimise websites for mobile devices. AMP is an open-source framework that allows developers to create websites that are very fast and responsive on mobile devices. The reason AMP is so fast is because it uses a simplified version of HTML that eliminates most of the unnecessary code that can slow down a website. One of the great things about AMP is that it is designed to work with all existing web technologies, so there is no need to learn a new framework or language. AMP is still in its early stages, but it is already being implemented by some of the biggest names in the tech industry, including Google, Facebook, and Twitter. There are a few things to keep in mind when optimising a website for AMP. First, all CSS must be inlined and all JavaScript must be placed in the head of the document. Second, all AMP pages must be valid AMP pages. The best way to ensure that your pages are valid AMP pages is to use the AMP Validator tool. AMP is a great new trend that is sure to make a big impact on the world of SEO. Be sure to keep an eye out for it!
One SEO trend that is sure to continue gaining steam in the coming year is the use of voice search. With the increasing popularity of smart speakers and voice-activated assistants like Siri and Alexa, more and more people are using voice search to find the information they need. This means that businesses need to optimise their websites for voice search if they want to stay ahead of the competition. Another trend to keep an eye on is the rising importance of mobile search. As more and more people use their phones and tablets to go online, it’s becoming increasingly important for businesses to make sure their websites are mobile-friendly. This means having a responsive design that can adapt to different screen sizes, as well as ensuring that your website’s content is easy to read and navigate on a smaller screen. Finally, one of the most important SEO trends to keep an eye on is the increasing importance of user experience. With Google and other search engines putting more emphasis on delivering the best possible results to users, it’s becoming more important than ever to make sure your website is designed with the user in mind. This means having a well-designed website that is easy to navigate, with clear and concise content that answers the user