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Sangeetha Thiyagarajan

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Making Sense of Your Marketing Numbers

1. Introduction

Understanding which marketing numbers actually help your business grow. Don’t worry, I’ll keep it simple and practical.

2.Why Should You Care About Marketing Numbers?

Think about this: You’re spending money on ads, posting on social media, and sending emails to customers. How can you measure if these strategies are effective? That’s exactly why we need to look at the right numbers.

3.The Numbers That Really Matter
  1. How Much It Costs to Get a Customer
  2. How Much Each Customer Spends
  3. Which Ads Are Actually Working

1. How Much It Costs to Get a Customer You know those ads you’re running? Let’s figure out if they’re worth it. If you spend ₹1,000 on marketing in a month and get 10 new customers, each customer costs you ₹100 to acquire. Simple, right?
2. How Much Each Customer Spends This is exciting stuff! Let’s say a customer buys from you multiple times:
  • First purchase: ₹50
  • Second purchase: ₹30
  • Third purchase: ₹40
That’s ₹120 from one customer! Now you know this customer is worth more than what you spent to get them (₹100). That’s good business!
3. Which Ads Are Actually Working Imagine spending ₹10 on an ad and making ₹50 in sales. That’s a win! But if you spend ₹10 and only make ₹5, we need to fix that. This is how you know which ads to keep and which to stop.

4.Real-Life Example

Meet Sarah, who runs a small clothing store. She was spending money on both Facebook and Instagram ads but wasn’t sure which was better. When we looked at her numbers:
Facebook Ads:
  • Spent: ₹200
  • Sales: ₹800
  • Result: Every ₹1 spent made ₹4
Instagram Ads:
  • Spent: ₹200
  • Sales: ₹400
  • Result: Every ₹1 spent made ₹2
Now Sarah knows Facebook ads work better for her store!

5.Making It Work for Your Business

Here’s what you can do today:
  1. Write down how much you spend on marketing
  2. Count how many new customers you get
  3. Track how much they spend
  4. See which marketing activities bring the most sales

6.Need Help With Your Numbers?

Sometimes looking at business numbers can be confusing. That’s okay! We at 511 Digital Marketing help businesses like yours make sense of these numbers every day. And we use smart AI tools to make it even easier. Want to know if your marketing money is being spent wisely? Let’s talk! We offer a free 30-minute chat to look at your numbers and find ways to improve them. [Book a Free Chat With Us]

7.Quick Tips to Remember:

  • Track how much you spend to get customers
  • Know how much customers spend over time
  • See which marketing activities bring the most sales
  • Check these numbers at least once a month

8.Have Questions?

Q: How often should I look at my numbers?
A: Start with once a month. It’s like checking your business’s health.

Q: What if I’m not good with numbers?
A: That’s what we’re here for! We can help make it simple and clear.

Q: How do I know if my marketing is working?
A: If you’re making more money than you’re spending on marketing, you’re on the right track!

Want to learn more? Give us a call at 511 Digital Marketing. We speak your language – no complicated terms, just straight talk about growing your business.

[Get Your Free Marketing Review Today]
Phone: 7550037511
Email: connect@511digitalmarketing.com
Remember: Understanding your numbers doesn’t have to be hard. Sometimes you just need someone to explain it in a way that makes sense for your business.

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