Why SEO (Search Engine Optimisation)?
No matter whatever may be the business, every business needs internet exposure in this today’s digital era. Besides all that you choose a channel to move forward for your business marketing since the world has been loaded with tons of options. And all these things get confusing when you want to tap the vast oceanic power of digital marketing.
What is SEO (Search Engine Optimisation)?
SEO (Search Engine Optimisation) is a process of optimizing your website content in order to improve your rankings in SERP (Search Engine Result Pages) such as Google, Yahoo & Bing. One of the free Organic ways to rank your website on SERP is via SEO. SEO improves the quality of your website traffic organically.
Understanding the Search Engine Algorithm is the primary way of making your website rank better in SERP. SEO is not a one time process it’s an ongoing process. It is a constant tweaking and measuring to improve and retain the website ranking over time.
To stay on top above your competitors, necessary technical changes will improve your website position.
How SEO helps to grow your Business?
Improves Search Engine Rankings:
One of the primary aspects of improving search engine ranking is delivering quality content. There is no substitute for great content. Especially creating quality, related content to the websites drive the traffic towards it. Regularly updating the content is one of the best indicators of site relevancy and making updates as needed.
Google algorithm relies on Keywords. The keyword is a word or the term where the user uses to search your business or product on Google. It is also topics that describe what your website contains about. And it is also important to add those keywords to your website content.
Increases Conversion Rates:
Conversion rate is the art of increasing user experience and making the journey of purchase towards success. Adding visual contents to the website regularly increases the dwell time of the users in the website. Eye on the website loading time has a massive impact on user experience and add the muscle to the conversion rates.
Unfortunately, that’s too long loading website has a bad conversion rate. 53% of website visitors on mobile devices leave the website when it takes more than 4 seconds to load. It’s essential to check how your website loading speed is performing and there is a lot of best ways to improve its speed.
Improves Brand Awareness:
It is highly unlikely that prospects are searching for your product or service by brand keywords, but why does that matter? Search engines are tailored to the user, not your brand. If you plaster your website with brand keywords, search performance will suffer because no one is searching for those keywords.
More Customer Engagement:
SEO (Search Engine Optimisation) enhances more Customer Engagement by simplifying the website audiences to find your brand. These measures don’t have a direct effect on rankings; they have an important eye on website engagement metrics to track.