Automatrix by 511 Digital Marketing
Free Tools & Resources for Auto Dealerships
Four interactive tools built specifically for dealership marketing teams score your current performance, spot the gaps, and get a clear plan to close them.
Resource Library
Guide
Mastering the Modern Car Buyer's Journey
A clear walkthrough of the 5 stages every car buyer moves through Awareness, Consideration, Decision, Purchase, and Loyalty with what buyers are actually doing at each stage and what your dealership needs in place to win them. Includes a quick self-audit with an instant score and a downloadable PDF report.
Good for
- Finding out why you’re not showing up in local search
- A practical, channel-specific deep dive
Interactive Scorecard
Digital Marketing Checklist for Each Stage of the Buyer's Journey
40 checkpoints across all 5 journey stages with a live scoring gauge, your top 3 priority areas ranked automatically, and a downloadable PDF score report.
Good for
- Pinpointing exactly where your marketing has gaps
- A quick, hands-on follow-up to the guide above
Interactive Scorecard
Local SEO Checklist for Car Dealerships
48 checkpoints across 6 systems Google Business Profile, On-Page SEO, Citations & NAP, Reviews, Local Content, and Technical/Mobile with the same instant scoring and priority ranking, plus a downloadable PDF report.
Good for
- Pinpointing exactly where your marketing has gaps
- A quick, hands-on follow-up to the guide above
Planning Tool
30-Day Social Media Content Calendar for Auto Dealers
30 ready-to-post day cards across 6 content pillars Inventory, Promotions, Service, Community, Reviews, and Culture with a one-click pillar filter and a built-in audit that scores your current posting habits, plus a downloadable PDF report.
Good for
- Pinpointing exactly where your marketing has gaps
- A quick, hands-on follow-up to the guide above
Want help acting on your results?
Run through the tools above, then talk to us about turning your scores into a plan built specifically for your dealership.