How Digital Marketing Enhances your Brand

Digital Marketing is not just about bringing in more online sales, improving the search engine rankings or increasing the click-through rate (CTR). Of course, those are important, but they are not the only thing that team should focus on, and it’s also about increasing the exposure towards raising brand awareness so that more and more people know your brand.

It’s essential to have a digital-first approach for branding and the consumers expect the brands to be responsive on social platforms. If a customer is using social media like Face book and youtube to reach out, to the organization for satisfaction or resolution with a problem and half will not engage again.

SEO (Search Engine Optimization):

Imagine that you are a librarian, for every book in the world; every reader will depend on you every day to find the exact book they need.

How do you do it?

For that, You need a system and that needs to know what’s inside every book and how books relate to each other so, the  system needs to take lot of information and to spit out the best answer. It’s not an easy job, search engines like Google are the librarians for the internet and their systems collects information about every page on the web so they can help people to find what they are looking for and search engine has a technique “GOOGLE SEARCH ALGORITHM” (Spider algorithm) for turning all that to pull out the related information to the search.

Now, to promote your brand in Google search among other brands, you need a secret recipe called Search Engine Optimization” SEO”. And also using SEO that helps more people to find you in an organic way will build the create impact on the brand.

E-Mail:

Email is a vital part in digital marketing. Because social media can be an interaction with all the people but E-mailing to the customer is something personalized tailored conversation, by sending product features and promotional engagement like discounts and sales. This e-mailing strategy will remind the users, that “The Team’ is there, ready to help and that keep the brand name at the top of their minds.

Pay per Click Advertisement (PPC):

One of the smartest way to get all the eyes on the brand ad on Google, with PPC (pay per Click), why is that so smart? Because, that will shows your brand in all the relevant keyword searches. For e.g., An advertisement keyword is Stock brokers CRM+, it means if anyone searches the word Stockbrokers then your ad will flash on top of the other ads. That search results makes an impression, incredible on the brand.

 

Sangeetha Thiyagarajan

Sangeetha Thiyagarajan

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In this Digital Era the Trend has been evolved and the consumers were moving towards the digital experience.

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